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My Way Giorgio Armani for women we animated in the main atrium of Dolmen Mall Clifton Karachi in March 2021 to create awareness of the all-new fragrance My Way by Giorgio Armani.

The feminine fragrance combines consciously sourced ingredients from around the world in a blend of woody and floral notes. Bergamot meets Egyptian orange blossom in a sparkling start amplified by Indian tuberose and jasmine.

Customers were very excited and happy to experience this bright floral fragrance. We offered exclusive GWP at the podium which makes customers happier to purchase and experience the fragrance.


We did In-store fragrance testing activity in all three major cities of Pakistan Karachi Lahore and Islamabad with the collaboration of our key retail partners. we also offered GWP at the stores as well.


We also did social media campaign with the key retail partners which create the noise of the fragrance on social media in Pakistan.

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