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My Way Intense Giorgio Armani for women we animated in the main atrium of Dolmen Mall Clifton Karachi in February 2022 to create awareness of the all-new fragrance My Way Intense by Giorgio Armani.

A new, sensual chapter in the My WAY story. Embark on a journey of self-discovery with MY WAY INTENSE, The new fragrance captures the intensity of experience and encounters that matter.

Successfully executed in Pakistan.

Customers were very excited and happy to experience this extra intense floral fragrance. We offered exclusive GWP at the podium which makes customers happier to purchase and experience the fragrance.

In-stores Secondary Placements

We did massive in-store activations such as secondary placements聽 like in-store podiums, secondary FSU, HOG Gondolas, etc. to give our valuable shoppers a great 360 experience of MY WAY INTENSE by Giorgio Armani


We did in-store fragrance testing activity in all three major cities of Pakistan Karachi Lahore and Islamabad with the collaboration of our key retail partners. we also offered GWP at the stores as well.


We also did social media campaign with the key retail partners which create the noise of the fragrance on social media in Pakistan.

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