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Press Release – Moschino Toy 2


The iconic Moschino teddy bear fragrance is back! The unique second edition is this time sculpted in glass revealing an exclusive fragrance. Toy 2, the new women’s fragrance by Moschino.


The Bottle and Packaging

The distinctive bottle is certainly one of the most iconic found on the shelves of the world’s best perfume shops. Toy 2, the new women’s fragrance by Moschino, comes in a fine transparent glass bottle with opaque finishes. The cap is the head of the bear, with a gold collar below for a touch of sophistication. The box immediately displays the design and shape of its contents.


The Fragrance

The sparkling vivacity of mandarin orange and granny smith apple accompany delicate floral notes of magnolia, revealing a fresh, joyful scent. Pure, elegant jasmine petals are enhanced by the velvety tones of peony and the crisp fruitiness of white currant. Amber wood and sandalwood express an enveloping, sensual dimension, while crystalline musk adds radiance and softness.

The Bath Lines

The Toy 2 bath line features exclusive body care products for everyday use: perfumed bath & shower gel and perfumed body lotion. Moisturizing and emollient, they leave a delicate scent of the fragrance on the skin and immediately provide a lasting sensation of well-being and freshness.

The Advertising

Devon Aoki is the face of the press and tv campaign. Steven Meisel is the photographer. Jeremy Scott is the artistic director.


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