Press Release Wood DSQUARED2

 

Wood, The New Fragrances By DSQUARED2

Wood is a dual project designed around the characteristics of wood – strong and sturdy, with a complex structure that makes it unique and inimitable – creating two new scents that define the contemporary DSQUARED2 man and woman: sensual, confident in themselves and their personalities.

Young and capturing the zeitgeist, the protagonists for these fragrances live on passions, good vibes and an impulse towards what’s new. They are looking for a sophisticated essence that expresses the authenticity, depth and passion that defines them.

 

“FRAGRANCE IS A SENSORY EXPERIENCE THAT SAYS EVERYTHING ABOUT YOU AND YOUR PERSONALITY.

IT IS THE MOST DISTINCTIVE AND INTIMATE ELEMENT BECAUSE IT MAKES YOU RECOGNIZABLE AND DIFFERENT IN A NON-DESCRIPT WAY.

WE LOVE TO THINK ABOUT OUR NEW FRAGRANCE WOOD AS A SPECIAL ACCESSORY THAT IS PERSONAL AND DEFINES DSQUARED2 STYLE AND CHARACTER”, Dean and Dan Caten

The bottle and the packaging

A linear bottle, in burnished glass for men and clear glass for women. Each bottle has a unique cap made of the highest quality ash which is created piece by piece, offering a level of craftsmanship that has almost disappeared. The cap also features a magnetic closure. 

The mixture of warm and cold materials meet without losing their own sensory qualities. Wood as a material lends an archaic flavor, powerful yet reassuring, while the brilliance and clarity of glass and aluminium, enhance the preciousness of the liquid inside.

The exclusive crafting of the bottom allows the glass to spread into a curve, which creates a new element inside the bottle – a tear-drop shape – like another ampoule to hold the fragrances.

The flocked packaging is elegant and tactile, in dark brown velvet for him and pink velvet for her. Sealed with a maple leaf, the unmistakable symbol of the DSQUARED2 fashion house is a guarantee of quality, research and innovation.

Wood, the new fragrance for him

A powerful, distinctive and masculine fragrance.

Wood, the new men’s fragrance by DSQUARED2, opens with the Mediterranean freshness of Bergamot from Calabria, mandarin and lemon from Sicily and is enriched with elegant, sharp notes of ginger.

Vibrant tones of violet leaf and cardamom contrast with the distinct sensuality of Ambrox.

A modern blend of white woods brings light to the deep, elegant character of Vetiver.

Wood, the new fragrance for her

A contemporary composition, vibrant and ultra-feminine.

Wood, the new women’s fragrance by DSQUARED2, is made of mandarin from Sicily and raspberry leaf, expressing joy and vivacity, combined with lily of the valley and magnolia, which add fresh, ethereal notes.

The infusion of Osmanthus and jasmine, precious and seductive ingredients, reveal an intense femininity.

Bright notes of white woods and cedar, along with the depth of Ambrox, mark a perfume with an unmistakable character.

 

The bath & body line

Wood, the new fragrances for him and for her by DSQUARED2, completes the range with exclusive bath products.

Bath & shower gel, after shave balm and deodorant stick for men; bath & show

er gel and body lotion for women.

Hydrating and nourishing products for daily body care; the exclusive bath line of wood by DSQUARED2 leaves skin with an immediate and lasting sensation of well-being and freshness.

 

The communication

A subtle play between power and seduction sets the scene for the new wood ad campaign.

Created by Mert & Marcus and with the artistic direction of Dean and Dan Caten, the campaign features models Anna ewers and Julian Schneider. They become perfectly entwined in a whirl of motion featuring passionate, energetic and dynamic bodies. They meet and collide in a play of sensual and intense glances and complicity.