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Lancome Idole Aura


Lancome Idole Aura for women we animated in the main atrium of Dolmen Mall Clifton Karachi in MAY 2022 to create awareness of the all-new fragrance Idole Aura by LANCOME.

Id么le Aura聽by聽Lanc么me聽is a Floral Woody Musk fragrance for women. Lanc么me Id么le Aura Eau de Parfum is a聽sun-kissed floral perfume that eludes the essence of rose and dazzling jasmine, accented by a refreshing aroma of salted vanilla.

Successfully executed in Pakistan.

Customers were very excited and happy to experience this floral woody musk fragrance

In-stores Secondary Placements

We did massive in-store activations such as secondary placements like in-store podiums, secondary FSU, HOG Gondolas, etc. to give our valuable shoppers a great 360 experience of Idole Aura by Lancome


We did in-store fragrance testing activity in all three major cities of Pakistan Karachi Lahore and Islamabad with the collaboration of our key retail partners. we also offered GWP at the stores as well.


We also did social media campaign with the key retail partners which create the noise of the fragrance on social media in Pakistan.

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