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YSL Fragrance Marketing Activity

We did dual podium mall activity at dolman mall Clifton in July 2021 to create awareness of both the new fragrances of YSL “YSL Y LE PARFUM” and “YSL LIBRE INTENSE”


LIBRE Eau de Parfum Intense is the new, more sensual take on the iconic Eau de Parfum. The signature notes of lavender essence from France and Moroccan orange blossom combine with glowing orchids and warm vanilla to push the perfume to the extreme. It is a long-lasting unique twist on the floral fragrance.


Y Le Parfum is a sensual, intoxicating, and intense interpretation of the Y signature scent by Yves Saint Laurent. White and dark fougere combine with bold, woody notes of Geranium and Cedarwood with fresh Lavender.

Customers were very excited and happy to experience both the divine and breath-taking fragrances “YSL LIBRE INTENSE and YSL Y LE PARFUM. We offered exclusive GWP at the podium which makes customers happier to purchase and experience the fragrances


We did in-store fragrance testing activity in all three major cities of Pakistan Karachi Lahore and Islamabad with the collaboration of our key retail partners. we also offered GWP at the stores as well.

In-Store Fragrance Testing Activity in Karachi – Pakistan

In-Store Fragrance Testing Activity in Lahore – Pakistan

In-Store Fragrance Testing Activity in Islamabad – Pakistan


We also did social media campaign with the key retail partners which create the noise of both the fragrances on social media in Pakistan.

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