Yves Saint Laurent has unveiled its latest fragrance for men, ‘Y’, a powerful scent that exudes confidence, individuality, and modern masculinity. Available now at Malak Stores and online, Y joins the ranks of YSL’s iconic fragrance collection, alongside beloved scents like Libre and MYSLF. Designed for the bold, self-assured man, Y invites you to embrace your true essence.
The YSL ‘Y’ fragrance is a celebration of strength and elegance, with a distinctive blend of fresh citrus, aromatic spices, and deep woody notes. The fragrance opens with the vibrant essence of bergamot, leading into a rich heart of spicy cardamom and comforting lavender, and finishes with a warm base of cedarwood and amber. This carefully crafted scent is perfect for the modern man who embodies self-confidence and a strong sense of identity.
The sleek, minimalist bottle design of ‘Y’ reflects the refined luxury of Yves Saint Laurent, making it a must-have accessory for the stylish, contemporary man. Whether you’re drawn to the iconic Y fragrance or the daring Libre for women, MYSLF adds a bold new layer to the YSL fragrance family — a scent that resonates with men who are unapologetically themselves.
To mark the launch, YSL took over Dolmen Mall Clifton Karachi, Packages mall Lahore and Centaurus Mall Islamabad with an immersive pop-up allowing visitors and shoppers to experience the vitality of the fragrance first hand.
The new fragrance from YSL can be found at Malak Stores across Pakistan and Egypt, as well as online in Pakistan, where fragrance lovers can easily explore the full YSL collection. Whether you’re shopping in-store or online, this new fragrance offers the perfect blend of sophistication and edge that has made Yves Saint Laurent one of the world’s most coveted fragrance brands.
Step into your power with Y — the fragrance that represents the essence of who you truly are.
