Versace Eros Najim Launches with Great Success in Pakistan
The successful launch of Eros Najim, a radiant new fragrance inspired by the golden warmth and mystique of the Middle Eastern desert at sunset. Named after the Arabic word for “star,” Najim embodies strength, elegance, and timeless allure.
The launch, executed in August by Eleganz Luxury, made a powerful impact across Pakistan with a dynamic out-of-home (OOH) campaign, complemented by immersive trade activations in prominent malls and key retail outlets nationwide. The campaign brought the fragrance’s story to life, engaging consumers through innovative experiences that highlighted the scent’s luxurious character.
Housed in a clear golden-amber bottle adorned with iconic Greca motifs, a central Medusa emblem, and a bronze-coloured cap, Versace Eros Najim captivates from first glance to final breath.
The fragrance opens with a vibrant burst of bright yellow mandarin, evoking the radiant hues of the desert sky before dawn. This exhilarating introduction is enriched by the warm embrace of saffron and cardamom, delicately balanced by the aromatic freshness of clary sage.
At its heart, a majestic blend of oud and cedarwood lends depth and structure, while caramel softens the intensity, creating harmony between strength and delicacy.
The base notes reveal a luxurious finish with deep patchouli and vetiver, wrapped in mystical incense and the seductive warmth of tonka bean—an irresistible finale that leaves a lasting impression.
