In May 2026, the Michael Kors Absolu collection was successfully launched across Karachi, Lahore, and Islamabad, introducing Pour Homme Absolu for the confident modern man and Pour Femme Absolu for the radiant, elegant woman.
The launch was supported by a comprehensive 360° marketing campaign, featuring premium branding takeovers at key retail accounts, digital mall branding, interactive mall podium activations, and extensive social media coverage. These initiatives created a memorable consumer experience while reinforcing the premium positioning of the Michael Kors fragrance portfolio across Pakistan.”
