Eleganz Luxury
Established in May 2019, our company thrives on a rich legacy of success. Our mission is to explore and capitalize on the untapped potential of the deep and diverse beauty industry in Pakistan. We proudly partner with esteemed names such as L’Oréal, LVMH Group, Bvlgari, Hermes, EuroItalia, BPI, and Clarins, among others, solidifying our position as a leading distribution house in the region. Our commitment lies in continuously achieving milestones and setting new standards within the beauty sector.
To sustain our leadership position in the cosmetics and fine fragrances market of Pakistan
To introduce fashion and luxury brands in Pakistan’s market with international standards while building on our commitment with our valued partners
Chairman
Kashif Shehzaad
Keeping with the vision outlined and lived by our growing organization, this marks a new chapter in our company’s history as we embark on ambitious programme of growth for these imminent years in his role as Chairman for continuous improvement and transformation of our Group of Companies based in UAE, Pakistan and Egypt.
His foundational enterprise, trailing to shape up his career, started as he handled his very first international brand, Estee Lauder in UAE market, followed by manoeuvring successes through and through with Salam Studios & Stores, Paris Gallery Group and EuroItalia.
Soaring to next heights with nearly two decades of experience, Kashif unfolded his vision to start his own enterprise in Pakistan Beauty Industry with robust Distribution portfolio and modern Retail concept, a game changer for Beauty Retail. Taking the success to greater statures Kashif set his footings in Egypt, marking another territory of success to the existing bouquet of enterprises that expands to music industry and soon to launch K2 Airways in Pakistan.
The CEO
Dr. Mohsen Taha
Mohsen Taha, Chief Executive Officer and an active voting member of the Board, respected as a credible voice of the company in decision making, sound strategy development and finding reliable partners.
Dr. Mohsen, as he is customarily regarded, completed medical school, decorated and distinguished, in the field of Veterinary Medicine at Cairo University. Explored the early years of establishing his career in medical field, the youthful Dr. Mohsen then explored the world of business outside his expertise and broke into FMCG industry for a good number of years. Spearheading the major strategic shift, he entered Beauty Sector in KSA in the year 2008, grounded in market and financial information that levers the business being the General Manager of General Distribution Company (Sara Group).
Prior to his current role and acquisition of Unitrade, Dr. Mohsen performed the duties as Managing Director of Univest Group-Egypt since 2012, of which Unitrade was once one of the companies under the umbrella, for seven years long. Through and through sees the thread of opportunity as he is also currently taking the position as CEO of a lucrative distribution company in Pakistan, Eleganz Luxury
Core Team
Our Team
Our Strengths
Market insight and understanding of customers’ aspirations
MIS-based tracking and monitoring on SAP systems
Organized training and skill development of the workforce
High-caliber, energetic professionals
Operations in all metropolises of Pakistan
Experienced and progressive leadership
Facilities
Eleganz Luxury is powered by cutting-edge facilities designed for excellence, promoting innovation and efficiency.
Office
Step into Eleganz Luxury’s dynamic office space, where passion and professionalism converge. Our workplace is a breeding ground for creativity, strategic thinking, and the dedication that propels us to be the leading distribution house in Pakistan.
Warehouse
Our strategically located warehouse, equipped with advanced systems, guarantees precise handling of products from top partners like L’oreal, Bvlgari, and Clarins. Eleganz Luxury’s commitment to reliability shines through in every meticulously managed shipment.