Hermès Unveils Terre d’Hermès Eau de Parfum Intense: A Deeper Expression of Earth and Fire
August 2025 — the successful launch of Terre d’Hermès Eau de Parfum Intense in Pakistan, marking a milestone for the brand in the region. Since its debut in August 2025, the fragrance has captivated fragrance enthusiasts through dynamic mall activations, in-store campaigns, and immersive animations that brought the essence of the scent to life.
Successful Launch in Pakistan
The August 2025 launch in Pakistan was met with great enthusiasm, supported by engaging mall executions, in-store campaigns, and interactive animations that allowed customers to fully experience the fragrance’s fiery and earthy character. These initiatives have successfully strengthened Hermès’ presence and connection with its audience in the region.
Terre d’Hermès Eau de Parfum Intense invites wearers to connect with the primal energy of the earth and express their inner fire with elegance and depth.
A Fragrance Rooted in Nature’s Vitality
Created by master perfumer Christine Nagel, Terre d’Hermès Eau de Parfum Intense reveals a profound facet of the elemental force that connects the earth and man—a warm, sensual olfactory experience inspired by the power of inner fire.
The fragrance opens with the lively brightness of bergamot, harmoniously combined with the richness of warm woods. It is anchored by the mineral, smoky notes of intense lava stone, evoking a tactile sense of molten earth and elemental energy.
An Iconic Object Reflecting Earth’s Essence
The Terre d’Hermès Eau de Parfum Intense bottle design mirrors the volcanic inspiration of the fragrance. Featuring a reddish-brown lacquer with a molten effect on its sides and H-shaped base, the bottle is crowned with a matte black metal cap reminiscent of lava stone—an elegant tribute to the natural elements at the heart of this creation.
